Platform overview
Media Intelligence Built For Modern Organizations.
Monitor, understand, predict, and respond from one workspace. Pulsehog connects source monitoring, AI analysis, dashboards, crisis detection, relationship intelligence, competitive tracking, reporting, and plain-English research.
Platform areas
Explore Pulsehog in three focused areas.
Each area opens into a deeper page for teams that want the full platform detail.
Media Signal Listening
Capture media, journalist, influencer, competitor, and ad signals before they shape the market.
Reputation and Trend Intelligence
Turn raw signals into perception, narratives, topics, and trends teams can explain.
Crisis Response Operations
Move from alerts to response with agents, dashboards, and reports.
What you can set up
What each area helps you do.
These cards match the Platform menu, so visitors can scan the options here or open the full page for each area.
Digital and Traditional Media
Monitor online news, print, radio, TV, podcasts, blogs, and press releases.
Journalists/Influencer Watch
Track the voices and pages driving attention around your issues.
Competitor and Ad Watch
Track competitor activity and verify ads against schedules, compliance, and goals.
Sentiment and Emotion Analysis
Track sentiment and emotion across brands, issues, markets, and sources.
Narrative Intelligence
Discover the storylines shaping perception around your issue.
Topic and Trend Analysis
Track emerging topics, themes, and trend velocity early.
Crisis Alerts
Detect risk spikes and emerging issues early enough to respond.
AI Assistant and Resolution Agents
Ask questions, summarize incidents, and draft response briefs.
Dashboards and Automated Reports
Share executive dashboards, branded briefs, and scheduled reports.
Data sources
Bring every relevant media source into one evidence layer.
Pulsehog is structured for online news, print media, radio, television, social media, podcasts, blogs, government publications, and press releases. Source tiles feed a shared intelligence layer so analysts can search, filter, compare, and cite the original evidence.
Intelligence engine
Collection, transcription, classification, and analysis work behind the scenes.
The platform pipeline supports collection, transcription, classification, entity recognition, topic modelling, sentiment analysis, narrative detection, and alert generation so teams receive explained movement instead of unstructured noise.
Dashboards
Different teams see the same truth through the view they need.
Executive, communications, ad, crisis, and competitor dashboards make media movement usable for each operating context. Teams can move from scorecards to underlying mentions, clips, transcripts, and report-ready evidence.
Crisis center
Detect issues early and keep the response timeline accountable.
Crisis workflows monitor incidents in real time, apply alert thresholds, escalate risks automatically, and track response actions. The goal is to catch abnormal spikes and sensitive narratives while the team still has room to respond.
Journalist and influencer database
Know who is shaping the conversation, not just what was said.
Pulsehog helps teams discover key voices, track relationships, monitor engagement, and measure influence. Relationship graphs keep people, publications, topics, and narratives connected for smarter outreach and response.
Competitive intelligence
Compare share of voice, sentiment, narratives, and ads.
Competitive views help brands and agencies understand where they stand in the market. Compare coverage volume, sentiment, ad visibility, narrative differences, and competitor movement without leaving the monitoring workspace.
Reports
Create reports executives and clients can actually use.
Export PDF reports, PowerPoint decks, branded templates, automated deliveries, daily briefs, ad-watch reviews, and crisis summaries. Reporting stays connected to source evidence so teams can explain every claim.
AI assistant
Ask plain-English questions against your monitored media data.
Teams can ask what drove negative sentiment, which journalists mentioned a brand most often, how coverage compares to a competitor, or which narratives emerged after a launch. The assistant works like a research layer connected to media intelligence.
From first signal to managed operation
Monitor
Collect mentions, transcripts, social activity, influencer posts, competitor coverage, and ad signals across markets.
Reputation and Trend Intelligence
Classify topics, entities, sentiment, emotion, narratives, influence, and trend movement with source evidence attached.
Alert
Notify the right people when risks spike, competitors move, ads miss goals, or sensitive narratives emerge.
Report
Turn live intelligence into executive dashboards, branded reports, PowerPoint decks, and scheduled briefings.
Respond
Coordinate action across communications, PR, public affairs, crisis, research, and leadership teams.
Built with operators in mind
“Pulsehog gives us one place to see the issue, the evidence, and the teams responsible for response.”
K
Public affairs lead
Regional financial services group
Implementation
Deploy the platform around your data, teams, and permissions.
Use the default setup or work with us on enterprise workspaces, custom usage limits, integrations, reporting, and approval flows.